Digital Marketer

We are looking for a creative, results-driven Digital Marketer to join our team and take responsibility for growing our brand, reaching the right audience, generating leads, and driving sales through digital channels.

The ideal candidate should understand how to develop and execute digital marketing campaigns, create engaging content, manage social media platforms, run paid advertisements, and use data to improve marketing performance.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with our business goals.
• Manage and grow the company’s social media presence across relevant platforms.
• Plan, create, and coordinate engaging content for social media, websites, email, and other digital channels.
• Set up, manage, and optimize paid advertising campaigns on platforms such as Meta (Facebook & Instagram), Google, TikTok, and other relevant platforms.
• Conduct audience research and identify opportunities to reach potential customers.
• Monitor campaign performance, analyze results, and make data-driven improvements.
• Generate and nurture leads through digital marketing campaigns.
• Manage email marketing campaigns and customer communications.
• Track key marketing metrics such as reach, engagement, leads, conversions, cost per lead, and return on ad spend.
• Conduct competitor and market research to identify new marketing opportunities.
• Work with the wider team to develop campaigns, promotions, and marketing initiatives.
• Stay up to date with digital marketing trends, advertising platforms, tools, and best practices.

Requirements

• Proven experience in digital marketing or a similar role.
• Good understanding of social media marketing and paid advertising.
• Experience managing advertising campaigns and interpreting campaign data.
• Strong content creation and copywriting skills.
• Knowledge of email marketing and lead generation.
• Familiarity with tools such as Google Analytics, Meta Ads Manager, Google Ads, Canva, or similar marketing tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication and teamwork skills.
• A results-oriented mindset with a strong focus on achieving measurable business outcomes.

What We’re Looking For

We are looking for someone who doesn’t just post content or run ads, but understands why a campaign should work, how to reach the right audience, and how to turn digital activity into measurable business results.

Experience with e-commerce, lead generation, conversion optimization, and performance marketing will be an added advantage.